Einstein’s Input on Entrepreneurship

A Different Twist on Einstein’s Most Famous Equation

It’s common knowledge that Albert Einstein was a smart guy; especially about energy.  But did you know that his most famous equation also applies to starting a business or project?We create a business, and business results, through the concentration of energy. We create mass, or physical matter, by concentrating energy on its creation.We create any results through energy.

Einstein’s most famous equation, E=mc2 established the equivalence of energy and mass. The equation means, if we could convert a physical mass into energy, the amount of the energy is equal to the mass times the speed of light squared. Since the speed of light is a very large number, and is a constant value, this simply means that a large amount of energy can be derived from a small amount of mass, if we can access it.

However, a lesser known fact is that the original equation was written as m = E/c2. This implies another direction to the mathematical relationship: that a small amount of mass can be created from a large amount of energy.  Another way to say that is that creating something from nothing, to manifest something into the physical world, requires LOTS of energy.

The Start of a Business or Project

A business or project starts with an idea. Thoughts have energy.  But if all you do is think about something, it never comes about. It requires much more energy.  To make it more real I can think a lot more about my idea, talk about it, make calls to test the possiblity of it.  To further develop it, at some point I have to write it down. At the point I  write about it, I create the ideas into physical form. I am giving it mass. It takes more energy to formulate the thoughts into written form and it forces me to get more clear.

My husband and I recently sold our company Go Green Squads.  That meant the need to figure out what’s next.  I know I want to work with energy in some form, and use the knowledge gained from putting my energy into these realms.   To help me move forward, I write down a description of my Positive Outcomes.

Clearly Defining Positive Outcomes

When I’m writing down my Positive Outcomes, I write specifics when I know them, and don’t include them when I don’t. For instance, when I’m not clear exactly what position or responsibilities I will take on, I write “I love the work I do and the people I’m working with.”

I quantify when I can. For instance, I always include a financial amount I want to make as “at least $xxxx per week /month/ year.”

I always include my health, my relationships, my finances, and how I am spending my time. It’s not necessarily in that order; I usually put the most pressing aspect first.

I use this method for projects too. We’ve moved houses, cities and continents and have needed to find a new home each time. I have a list on my computer that includes the specifications of what we want in a house. I’ve refined it each time. These are categories and examples:

• Must Have (Mortgage plus taxes and insurance maximum of $ /month)
• Would Like To Have (walking distance to stores and restaurants)
• Would Prefer Not To Have (Too close to neighbors)
• Must Not Have (Structural difficulties such as foundation cracks, termites, in flood plain)
There are lots more specifics for each time we were looking.

One time when we were working with a realtor in Sydney, Australia, she told us “You don’t understand, you can’t find a house like this in Sydney.” And I responded, nicely of course, “No you don’t understand. You see, we’re creating a house, and you’re helping us create it.” She looked at me like I was slightly crazy, but then she decided to go along with it. The next day, she called and had found the house that fit our requirements.

I’m quite clear that Einstein helped!